Regardless of the freedom granted to each franchisee of the brand, they represent essentially the same unit. But to ensure a good frankness, you need to do some research, armed with a few facts about what you`re looking for. To help you guess the riddles in the search for franchisees, here are some features to look out for. A Memorandum of Understanding (MOU) is a legal document describing a bilateral or multilateral agreement between the parties. It expresses a convergence of will between the parties, defines a planned common line of action and must not imply any legal obligation. This is a more formal alternative to a gentlemen`s agreement, but in some cases, depending on the exact wording, the binding force of a treaty is lacking. . . .